How to convey the brand concept through packaging? White cardboard boxes, a seems simple material, are becoming the best packaging way  for many brands to create "silent salesmen".

The “white color” of white cardboard is one of its competitive advantages. The whiteness of grade A white cardboard can reach over 92%, providing a pure canvas for brands, which can maximize the show the stamping, UV printing, embossing and other processes. For example, wine packaging boxes can show metallic texture or ink painting artistic conception through the smooth surface and high color reproduction of white cardboard,. In addition, the stiff texture and delicate touch of white cardboard give the packaging boxes a handmade texture similar to luxury goods, making it the first choice for high-end cosmetics and electronic product packaging.

Against the global plastic limited, the biodegradability and high recycling rate (over 80%) of white cardboard become the important when company chose the package material. For example, food-grade white cardboard boxes can meet safety needs, which the “green consumption”. Some brands also combine white cardboard with removable labels to achieve packaging reuse and reduce resource waste.